Todd Henry
Todd Henry – http://www.accidentalcreative.com
Todd’s new book – http://ow.ly/5BxWM
Todd on Twitter – http://www.twitter.com/toddhenry
Accidental Creative on Twitter – http://www.twitter.com/beaccidental
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Running Time:
1:00:39
- Introduce conversations about the creative process.
- Help businesses who need to come up with ideas, come up with ideas.
- The create on demand world wears you out.
- Creativity is somewhere between prayer and the U.S. tax code.
- Build infrastructure that helps our creative process.
- Build a rhythm that helps you be brilliant at the right time.
- Elements of creative rhythm:
- Focus – Finding the problem you’re trying to solve.
- Relationships – Outside of obligation (family) and convenience (work).
- Energy – We manage time a lot better than we are at managing energy. We don’t schedule well.
- Stimuli – Things that spur creative thinking. “You are what you eat.” The same is true of our mind so we must consume good content. Create a study plan – things that cause you to think new thoughts.
- Hours – Time is the currency of productivity. We focus more on efficiency than effectiveness so we need to focus on how we are creating ideas.
- Everything of significance will have an enemy.
- Organizations are wired to protect what has already been done so as a result they are not fans of “new” things.
- Frustration comes because you think you’re trying to control something that you can’t control.
- Organizations are about control, about clamping down.
- Everyone has art in them according to Seth Godin. Seth believes we will be surprised at the organization’s reaction.
- Conversation needs to happen within an organization even if they’re awkward.
- Creatives want to be listened to and managers want to be followed.
- It is not our nature to stop and talk to each other and that’s likely why it needs to be done.
- Organizations hesitate at big shots and crazy ideas but if you can prove yourself a few times then they will give you more permission to be creative.
- Cover bands don’t change the world.
- The goal is to influence the world, not just get great ideas.
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